Dhoomscroll
Wear your internet personality, unapologetically. A fast fashion visual identity that turns internet culture into wearable expression.
1 Month
2025
Problem
Doomscrolling isn’t just a habit anymore — it’s a cultural reflex across generations. We joke about it, take pride in it, and live half our lives inside our screens. But there’s no brand that captures this chaotic, chronically-online identity we all share.
Insight
Today’s youth want to wear their internet personality — their humour, opinions, filmy references, and brainrot. If scrolling defines how we think, talk, and exist, then merch that reflects this reality feels more honest than anything polished or motivational.
Big Idea
Dhoomscroll — wear your scrolling habit. A bold, filmy, overstimulated visual identity that turns our everyday doomscrolling culture into expressive, witty, wearable design. Not to change behaviour — just to celebrate the chaos we all recognise.
